Foundations of Public Relations
This course overviews the functions, practices and growing applications of public relations in both private industry and the public sector.
Public Relations Case Studies
This is a course designed to provide public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.
Multimedia Writing for Public Relations
This course emphasizes communication tactics; planning, writing and producing public relations tools; audience and media selection; and writing for print and electronic media.
Social Media and Public Relations
This course allows Public Relations students to examine how new social media impacts public relations strategies.
Public Relations Research
This course covers basic research principles for survey and focus group research as it is used by mass media and public relations. Students are assigned a client for which they conduct research using methods taught in the course such as focus groups and surveys.
Public Relations Campaigns
This course covers the application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. Students work in groups with a local client to form a campaign which the client can implement.
Style and Design in Public Relations
A capstone course that applies style and design to public relations messages through the use of various content management systems and creative software such as Adobe InDesign and Dreamweaver. Students create digital resumes and portfolios showcasing their work throughout college.