EDUCATION


"I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully."
-George Petrie, (The Auburn Creed)
Auburn University

AUBURN UNIVERSITY


BACHELOR OF ARTS PUBLIC RELATIONS
College of Liberal Arts

Minor in Marketing | College of Business
Graduating May 2018
Auburn, Alabama

HONORS

Dean's List
    Spring 2016-Fall 2016
Treasurer of Lambda Pi Eta Honor Society
    Official Communication and Journalism Honor Society
Rho Lambda Honor Society
    National Sorority Leadership Recognition Society
William T. Brooks Endowed Scholarship
    Award for demonstrating leadership, service, and excellence in the Public     Relations field
Auburn Board of Trustees Scholarship
    Award for demonstrating leadership, service, and excellence in their field

RELEVANT COURSE WORK

Foundations of Public Relations

This course overviews the functions, practices and growing applications of public relations in both private industry and the public sector.


Public Relations Case Studies

This is a course designed to provide public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.


Multimedia Writing for Public Relations

This course emphasizes communication tactics; planning, writing and producing public relations tools; audience and media selection; and writing for print and electronic media.


Social Media and Public Relations

This course allows Public Relations students to examine how new social media impacts public relations strategies.


Public Relations Research

This course covers basic research principles for survey and focus group research as it is used by mass media and public relations. Students are assigned a client for which they conduct research using methods taught in the course such as focus groups and surveys.


Public Relations Campaigns

This course covers the application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies. Students work in groups with a local client to form a campaign which the client can implement.


Style and Design in Public Relations

A capstone course that applies style and design to public relations messages through the use of various content management systems and creative software such as Adobe InDesign and Dreamweaver. Students create digital resumes and portfolios showcasing their work throughout college.

Principles of Marketing

An introductory course to marketing. Students study functions, institutions, and basic problems in marketing goods and services in the global economy.


Consumer Behavior

This course teaches students how to cirtically review and analyze possible pragmatic applications of consumer behavior theories used for marketing decision making.


Business to Business Marketing

The purpose of this course is to teach students marketing strategies and applications for business-to-business companies and markets.

Journalism Fundamentals

This course emphasizes the Associated Press Stylebook, word usage and spelling for students interested in print, broadcast, public relations and writing for web. Students are required to pass each exam with an 85 or higher.


Newswriting

As an introduction to newswriting techniques, this course emphasizes learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law and ethics.


Magazine and Feature Writing

This course is an introduction to writing colorful, human-interest non-fiction pieces that illustrate drama and impact. Students learn how to pitch their ideas to editors in print and digital markets.

Public Speaking

This course teaches students oral communication theory giving practice in a public speaking setting, with emphasis on content, organization, delivery, and adaptation to the audience.


Concepts of Communication and Journalism

As an introduction to the basic principles of various communication forms, this course covers the dominant communication theories and communication industries.


Communication in Organizations

Students learn about communication in modern organizations, emphasizing practice in areas such as interviewing, managing meeting, and conducting professional presentations.


Intercultural Communication

This course explores different types of problems encountered when communicating with different cultures.

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